Round Trip is your weekly roundup of what’s been happening in the passenger experience and airline ancillary revenue space. Here are the top stories from this past week:
Swiss International Airlines announced that all of its 3500 cabin crew members will be receiving tablets to give access to flight information such as menus, services procedures and passenger data, plus any notifications about irregularities for the day. Reto Schmid, SWISS’s head of cabin crew, stated that this is a “major step towards a digital future and paperless workplace.” SWISS believes this switch will enhance the work day of crew members.
Saudia partnered with SITAONAIR to provide passengers with a unique and powerful inflight wi-fi solution. First and Business class passengers will receive free access by entering their e-ticket code into the portal. SITAONAIR’s Internet ONAIR service integrates with Saudia’s customer relationship management systems, giving the airline the ability to tap into data to make personalized offers around wifi for different passenger demographics. Many elements of the service, like lack of needing a physical wifi code, a mobile-optimized website, faster registration speeds, and more have all been designed with the passenger in mind.
IdeaWorks Company has published another ancillary revenue yearbook. This document dives into individual airlines and breaks data down by region. Some quick takeaways from the report:
- Spirit leads the pack as the number 1 airline for ancillary revenue as a percentage of total revenue with 46.4% followed by Frontier (42.4%) and Allegiant (40%)
- For ancillary revenue (in USD) per passenger on average, Spirit brings in $49.89, Allegiant $48.93, and Frontier $48.60 for the top three slots
- Ancillary revenue by region: Europe & Russia, $247,855,428; The Americas, $175,736,571; Asia & South Pacific, $556,725,395; and Middle East & Africa, $61,716,121