Inflight sales have been notoriously difficult for airlines to maximize. It’s hard for customers to want to make additional purchases after they have paid a hefty fee for their ticket, paid for their checked bag, and potentially paid to get just a few inches more of leg room.
2015 was a year of dramatic change for the travel industry. Improved in-air connectivity, richer data about passenger preferences, the need for airlines to sell more than just tickets and the exponential growth of mobile devices have all greatly contributed to the evolution of passenger travel. As we […]
You’d be hard pressed to find a brand that didn’t care whether or not their customers remained loyal. After all, the more customer loyalty you have, the better you can predict your revenue year over year making planning easier and, ultimately, insights into how to nab more loyal […]