In last week’s Sky Stat, we dove into what travelers value in general when they’re booking flights. This week, we’re going to dive a little bit deeper and break it down by traveler persona. Based on the study by Amadeus, there are four main types of travelers: business, […]
Dive into the four areas that are needed to break the cycle of learned helplessness and gain a better understanding passenger needs and wants.
You’d be hard pressed to find a brand that didn’t care whether or not their customers remained loyal. After all, the more customer loyalty you have, the better you can predict your revenue year over year making planning easier and, ultimately, insights into how to nab more loyal […]
Airline profits, albeit very slim, are up this year. Yet positive consumer sentiment towards airlines is decreasing, mostly the result of poor customer experiences. Sentiment toward United Airlines, for example, dropped from 62% favorable in December 2016 to 36% favorable in early May. Other US carriers have also […]