Empowering Passengers for Higher Ancillary Revenue

 With all the rules and regulations surrounding the day of travel, passengers can feel like they have no control over their trip once they enter the security line. Couple with that fees for things like baggage, a better seat, and food, it's no wonder their overall experience with air travel can be underwhelming at best. 

In our latest whitepaper, The Empowered Passenger, we explore the psychology behind the phenomenon of "learned helplessness" that many passengers succumb to, making their experiences poor. For airlines, battling learned helplessness is crucial to ensuring that passengers not only have a good flight but are willing to pay for extras that bring in ancillary revenues for the airline. 

Below, we've highlighted some of the key points of the whitepaper in an infographic. Enjoy!